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Essentials of entrepreneurship : changing the world, one idea at a time

Author: Robert A Baron; Keith M Hmieleski
Publisher: Cheltenham, UK : Northampton, MA, USA ; Edward Elgar Publishing, [2018] ©2018.
Edition/Format:   Print book : English : Second editionView all editions and formats
Summary:
"Drawing on their own creativity, energy, and personal experience, entrepreneurs identify and seek to fill needs not currently being met by existing products or services. By doing so, they create financial/and or social value. This text examines all phases of the entrepreneurial process: ideas for something new and better than what currently exists, determining whether these ideas suggest viable business  Read more...
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Document Type: Book
All Authors / Contributors: Robert A Baron; Keith M Hmieleski
ISBN: 9781788115902 1788115902 9781788115889 1788115880
OCLC Number: 1039483735
Description: xvi, 362 pages : illustrations (some color) ; 25 cm
Contents: Part I. Foundations of entrepreneurship --
Entrepreneurship: changing the world, one idea at a time --
Cognitive foundations of entrepreneurship --
Opportunities: their nature, discovery, and creation --
Part II. Gathering essential resources --
Feasibility analysis-look before you leap: what entrepreneurs need to know before they begin --
Transforming ideas into reality: careful planning and improvising --
Assembling key resources I: obtaining, managing, and using financial assets --
Assembling key resources II: building a strong founding team, developing social networks, and obtaining expert advice --
Entrepreneurs: their central role and what they need to succeed --
Part III. Managing, building, and leaving the new venture --
Legal aspects of entrepreneurship: protecting your ideas --
Strategies for attaining growth and ensuring long‑term success – Endings happy or sad: when and how entrepreneurs leave their companies --
Part IV. What comes next? Emerging trends in entrepreneurship --
Emerging trends in entrepreneurship.
Responsibility: Robert A. Baron, regents professor, Spears Professor of Entrepreneurship, Holder Family Chair in Entrepreneurship, School of Entrepreneurship, Spears School of Business, Oklahoma State University, USA ; Keith M. Hmieleski, Robert and Edith Schumacher Faculty Fellow and Professor of Entrepreneurship, Academic Director, Neeley Entrepreneurship Center, Neeley School of Business, Texas Christian University, USA.
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New to the second edition: * Two brand new chapters, addressing the issues facing the next generation of entrepreneurs: * how to achieve long-term success through maintaining growth with  Read more...

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'Baron has long been recognized as an expert in the area of entrepreneurial thinking. This expertise shows in his artful treatment of the essentials of entrepreneurship. In a clear and helpful way, Read more...

 
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