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Estrategia de marketing

Author: O C Ferrel
Publisher: México : Cengage Learning, 2006.
Edition/Format:   Print book : SpanishView all editions and formats
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Document Type: Book
All Authors / Contributors: O C Ferrel
ISBN: 9706864962 9789706864963
OCLC Number: 1097862902
Notes: Traducción de: Marketing strategy, 3td ed.
Description: xx, 628 p. : map, il. ; 27cm.
Responsibility: O. C. Ferrell, Michael D. Hartline ; tr. Verania de Parres.

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