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Genre/Form: | Case studies |
---|---|
Document Type: | Book |
All Authors / Contributors: |
O C Ferrell; Michael D Hartline; George Lucas |
ISBN: | 970686198X 9789706861986 |
OCLC Number: | 991946375 |
Notes: | Translation of: Marketing stretegy, 2nd ed. c2002. |
Description: | xxiv, 463 p. : ill. ; 26 cm. |
Responsibility: | O.C. Ferrell, Michael D. Hartline, George H. Lucas. |
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