Estrategía de marketing (Book, 2003) []
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Estrategía de marketing

Estrategía de marketing

Author: O C Ferrell; Michael D Hartline; George Lucas
Publisher: Australia : México : Thomson, 2003.
Edition/Format:   Print book : Spanish : 2a edView all editions and formats

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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: O C Ferrell; Michael D Hartline; George Lucas
ISBN: 970686198X 9789706861986
OCLC Number: 991946375
Notes: Translation of: Marketing stretegy, 2nd ed. c2002.
Description: xxiv, 463 p. : ill. ; 26 cm.
Responsibility: O.C. Ferrell, Michael D. Hartline, George H. Lucas.


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