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Material Type: | Biography |
---|---|
Document Type: | Book |
All Authors / Contributors: |
W Chan Kim; Renée Mauborgne; Adriana de Hassan; Emercomex. |
ISBN: | 9580488398 9789580488392 |
OCLC Number: | 166262391 |
Description: | xii, 332 p. : il., diagrams, gráficas ; 23 cm |
Other Titles: | Blue ocean strategy. How to create uncontested market space and make the competition irrelevant. |
Responsibility: | W. Chan Kim, Renée Mauborgne ; traducción Adriana de Hassan ; revisión técnica Emercomex. |
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