La estrategia del océano azul : cómo desarrollar un nuevo mercado donde la competencia no tiene ninguna importancia (Book, 2005) [WorldCat.org]
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La estrategia del océano azul : cómo desarrollar un nuevo mercado donde la competencia no tiene ninguna importancia
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La estrategia del océano azul : cómo desarrollar un nuevo mercado donde la competencia no tiene ninguna importancia

Author: W Chan Kim; Renée Mauborgne; Adriana de Hassan; Emercomex.
Publisher: Bogotá : Norma, 2005.
Edition/Format:   Print book : Biography : SpanishView all editions and formats
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Material Type: Biography
Document Type: Book
All Authors / Contributors: W Chan Kim; Renée Mauborgne; Adriana de Hassan; Emercomex.
ISBN: 9580488398 9789580488392
OCLC Number: 166262391
Description: xii, 332 p. : il., diagrams, gráficas ; 23 cm
Other Titles: Blue ocean strategy. How to create uncontested market space and make the competition irrelevant.
Responsibility: W. Chan Kim, Renée Mauborgne ; traducción Adriana de Hassan ; revisión técnica Emercomex.

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