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A estratégia do oceano azul : como criar novos mercados e tornar a concorrência irrelevante

Author: W Chan Kim; Renée Mauborgne
Publisher: Rio de Janeiro : Elsevier : Editora Campus, ©2005.
Edition/Format:   Print book : PortugueseView all editions and formats
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Document Type: Book
All Authors / Contributors: W Chan Kim; Renée Mauborgne
ISBN: 8535215247 9788535215243
OCLC Number: 60695776
Notes: Translation of: Blue ocean strategy.
Description: 241 pages : illustrations ; 23 cm
Other Titles: Blue ocean strategy.
Responsibility: W. Chan Kim, Renée Mauborgne ; tradução, Afonso Celso da Cunha Serra.

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