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Ethical issues in international marketing

Author: Nejdet Delener
Publisher: Binghamton : International Business Press, ©1995.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Nejdet Delener
ISBN: 1560247355 9781560247357
OCLC Number: 910366013
Notes: "Ethical issues in international marketing has also been published as Journal of Euromarketing, Volume 4, Number 2, 1995"--Title page verso.
Description: 117 p. : ill. ; 23 cm
Contents: ContentsIntroduction The Growing Importance of Ethical Issues in International Marketing and Their Practical Relevance: An Introduction Ethics and Transnational Corporations in Developing Countries: A Social Contract Perspective The Impact of International Gray Marketing on Consumers and Firms Ethical Decision Making in Turkish Sales Management Consumer Ethics in Developing Countries: An Empirical Investigation Index Reference Notes Included
Responsibility: Nejdet Delener, editor.

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