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Ethics in public relations : responsible advocacy

Publisher: Thousand Oaks : Sage, 2006.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical  Read more...

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Document Type: Book
ISBN: 1412917980 9781412917988 1412917972 9781412917971
OCLC Number: 803310949
Description: xiv, 241 p. ; 23 cm
Contents: Introduction: Toward a Definitional Framework for Responsible AdvocacyChapter 1: Baselines for Ethical Advocacy in the "Marketplace of Ideas" - Kathy FitzpatrickChapter 2: Responsibility and Accountability - Thomas H. Bivins Chapter 3: The Ethics of Communicating With and About Difference in a Changing Society - Larissa A. Grunig and Elizabeth L. TothChapter 4: Negotiating Relationships With Activist Publics - Linda HonChapter 5: Responsible Advocacy for Nonprofit Organizations - Carolyn BronsteinChapter 6: Truth and Transparency - Karla GowerChapter 7: Responsible Online Communication - Kirk HallahanChapter 8: Responsible Advocacy Through Strategic Risk Communication - Michael J. Palenchar and Robert L. HeathChapter 9: The Ethics of Public Diplomacy - Philip SeibChapter 10: Advocacy Across Borders - Donald K. Wright
Responsibility: editors, Kathy Fitzpatrick, Carolyn Bronstein.

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"This timely and thorough volume, edited by two communication professors at DePaul University, attempts to provide both a theoretical framework and some very practical strategies for what the authors Read more...

 
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