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Ethics in social marketing

Author: Alan R Andreasen
Publisher: Washington, D.C. : Georgetown University Press, ©2001.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Introduces students to the special moral and ethical burdens of social marketing, and challenges practitioners to address difficult issues that are easily minimized or avoided. This book focuses on  Read more...

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Additional Physical Format: Online version:
Ethics in social marketing.
Washington, D.C. : Georgetown University Press, ©2001
(OCoLC)698035332
Document Type: Book
All Authors / Contributors: Alan R Andreasen
ISBN: 0878408193 9780878408191 0878408207 9780878408207
OCLC Number: 44702251
Description: ix, 212 pages ; 24 cm
Contents: Ethics and the social marketer : a framework for practitioners / William A. Smith --
Ethical considerations in the use of marketing for the management of public health and social issues / Michael L. Rothschild --
Ethics of international social marketing / George G. Brenkert --
Social marketing as business strategy : the ethical dimension / D. Kirk Davidson and William D. Novelli --
Alliances and ethics in social marketing / Alan R. Andreasen and Minette E. Drumwright --
Social marketing and social contracts : applying integrative social contracts theory to ethical issues in social marketing / N. Craig Smith --
Marketing ethics to social marketers : a segmented approach / Susan D. Kirby and Alan R. Andreasen --
Teaching and modeling ethics in social marketing / Michael D. Basil.
Responsibility: Alan R. Andreasen, editor.

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