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Ethics in social marketing

Author: Alan R Andreasen
Publisher: Washington, D.C. : Georgetown University Press, 2001
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Introduces students to the special moral and ethical burdens of social marketing, and challenges practitioners to address difficult issues that are easily minimized or avoided. This book focuses on  Read more...

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Document Type: Book
All Authors / Contributors: Alan R Andreasen
ISBN: 9780878408207 0878408193 9780878408191 0878408207
OCLC Number: 464593894
Notes: Med litteraturhenvisninger
Description: ix, 212 s
Contents: 1. Ethics and the Social Marketer: A Framework for PractitionersWilliam A. Smith 2. Ethical Considerations in the Use of Marketing for the Management of Public Health and Social IssuesMichael L. Rothschild 3. The Ethics of International Social MarketingGeorge G. Brenkert 4. Social Marketing as Business Strategy: The Ethical DimensionD. Kirk Davidson and William D. Novelli 5. Alliances and Ethics in Social MarketingAlan R. Andreasen and Minette E. Drumwright 6. Social Marketing and Social Contracts: Applying Intergrative Social Contracts Theory to Ethical Issues in Social MarketingN. Craig Smith 7. Marketing Ethics to Social Marketers: A Segmented ApproachSusan D. Kirby and Alan R. Andreasen 8. Teaching and Modeling Ethics in Social MarketingMichael D. Basil
Responsibility: Alan R. Andreasen

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