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Ethnographic Thinking : From Method to Mindset.

Author: Jay Hasbrouck
Publisher: London : Taylor and Francis, 2017.
Series: Anthropology & Business
Edition/Format:   eBook : Document : English : First editionView all editions and formats
Summary:
"This book argues that 'ethnographic thinking'--the thought processes and patterns ethnographers develop through their practice--offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or  Read more...
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Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jay Hasbrouck
ISBN: 9780203712290 0203712293
OCLC Number: 1014008520
Description: 1 online resource : text file, PDF.
Series Title: Anthropology & Business

Abstract:

"This book argues that 'ethnographic thinking'--the thought processes and patterns ethnographers develop through their practice--offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints. Ethnographic Thinking is key reading for managers and strategists specifically wishing to tap-into the potential that ethnography offers, as well as those searching more broadly for new ways to innovate practice. It is essential reading for students of applied ethnography, and recommended for scholars too."--Provided by publisher.

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