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Études de marchés : méthodes et outils

Author: Marc Vandercammen; Martine Gauthy-Sinéchal
Publisher: Louvain-la-Neuve [Belgique] : De Boeck, [2014] ©2014
Series: Perspectives Marketing.
Edition/Format:   Print book : French : 4e éditionView all editions and formats
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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Manuels d'enseignement supérieur
Document Type: Book
All Authors / Contributors: Marc Vandercammen; Martine Gauthy-Sinéchal
ISBN: 9782804184018 2804184013
OCLC Number: 879162974
Description: 500 pages : illustrations ; 24 cm.
Series Title: Perspectives Marketing.
Responsibility: Marc Vandercammen, Martine Gauthy-Sinéchal.
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