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European fashion law. A practical guide from start-up to global success.

Author: Rosie Burbidge
Publisher: London : Edward Elgar 2019.
Series: Elgar practical guides.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
European Fashion Law: A Practical Guide from Start-up to Global Success' provides an accessible guide to the legal issues associated with running a fashion business in Europe. This concise book follows the lifecycle of a fashion business from protecting initial designs through to global expansion.
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Document Type: Book
All Authors / Contributors: Rosie Burbidge
ISBN: 9781788113007 1788113004
OCLC Number: 1127976219
Description: 448 p.
Contents: Contents: Preface PART 1 Setting the scene 1. What is fashion law? 2. What is European law? PART II Before you tell anyone about your new product or idea 3. Trade marks and your brand 4. Copyright and your creative works 5. Image rights 6. Designs 7. Other important rights PART III Getting your business started 8. Before you incorporate your company 9. Before you enter into your first contract 10. Before you get anyone new involved 11. Before signing an agency or distribution agreement 12. Before you post anything online 13. Raiding the fashion archive 14. Before you collect any personal data 15. Before you sign a lease 16. Before your first ad campaign 17. Before launching your e-commerce site PART IV The big issues 18. Franchising 19. Resolving disputes 20. If someone copies you 21. If you are sued 22. Taxation and logistics 23. Selling up 24. Combating counterfeits 25. Managing the supply chain 26. What's next? Index
Series Title: Elgar practical guides.
Responsibility: Rosie Burbidge.

Abstract:

European Fashion Law: A Practical Guide from Start-up to Global Success provides an accessible guide to the legal issues associated with running a fashion business in Europe. This concise book  Read more...

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'This practical guide is essential reading for those working in the fashion business, including practitioners and lawyers with fashion clients, or in-house. It will no doubt be a welcome resource to Read more...

 
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