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European Retail Research.

Author: Dirk MorschettThomas FoschtThomas RudolphPeter SchnedlitzHanna Schramm-KleinAll authors
Publisher: Wiesbaden : Springer Fachmedien, 2011.
Series: European Retail Research.
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
Summary:
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Morschett, Dirk.
European Retail Research: 2011; Volume 25 Issue I.
Wiesbaden : Springer Fachmedien, ©2011
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Dirk Morschett; Thomas Foscht; Thomas Rudolph; Peter Schnedlitz; Hanna Schramm-Klein; Bernhard Swoboda
ISBN: 9783834962355 383496235X 9783834930934 3834930938
OCLC Number: 1058207112
Language Note: English.
Description: 1 online resource (183 pages)
Contents: Preface; Contents; Why does Segmentation Matter? Using Mixed Methodology to Identify Market Segments; Abstract; Keywords; 1. Introduction and Objectives; 2. Why Segmenting?; 3. Methodology; 4. Results from a Retailing Dataset and Discussion; 5. Results and Implications; Acknowledgements; References; RFID-Based Tracking of Shopping Behaviour at the Point of Sale --
Possibilities and Limitations; Abstract; Keywords; 1. Introduction; 2. Tracking-Relevant Categories of Shopping Behaviour at the POS; 3. Radio-Based Technique for Recording Movements. 4. Possibilities of the RFID-Based Recording of Wayfinding Behaviour5. Possibilities of the RFID-Based Recording of Attention & Approach Behaviour; 6. Summary and Prospects; References; Prospects for PoS Market Research with RFID Technology: Examination of Consumers' In-Store Shopping Processes; Abstract; Keywords; 1. Introduction; 2. Conceptual Outline; 3. Prospects for PoS Market Research with RFID Technology; 4. Research Outlook; References; In-Store Logistics Processes in Austrian Retail Companies; Abstract; Keywords; 1. Introduction; 2. Research Background; 3. Methodology. 3. The Austrian Retail Environment4. Case Study 1: Grocery Retailer; 5. Case Study 2: DIY Retailer; 7. Discussion; 8. Limitations and Future Research; References; Ethical Sourcing --
Choice of Sourcing Strategies and Impact on Performance of the Firm in German Retailing; Abstract; Keywords; 1. Introduction; 2. Corporate Social Responsibility and Ethical Sourcing; 3. Theoretical Background; 4. Conceptual Model; 5. Hypotheses; 6. The Study; 7. Analyses; 8. Results and Discussion; 9. Conclusion and Implications; 10. Limitations and Further Research; References. Retailing in India --
Background, Challenges, ProspectsAbstract; Keywords; 1. Introduction; 2 India --
A Market Overview; 3 Selected Retail Formats in India; 4 Main Indian Market Players and their Characteristics; 5 International Retailers in India; 6 Summary and Outlook; References; Retail in Poland New Challenges and New Strategies; Abstract; Keywords; 1. Introduction; 2. The Specificity of Polish Retail in the Food Sector; 3. Polish Retail Internationalisation; 4. Development of Large-Format Retail in the Food Sector; 5. Integration Processes in Polish Retail; 6. Retail in Non-food Sector. Selected Product Categories7. Future Challenges for Polish Retail; Appendix; References.
Series Title: European Retail Research.

Abstract:

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome. The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.

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