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Event evaluation : theory and methods for event management and tourism

Author: Donald Getz
Publisher: Oxford : Goodfellow Publishers Ltd, [2018] ©2018
Series: Events management theory and methods series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and  Read more...

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Additional Physical Format: ebook version :
Document Type: Book
All Authors / Contributors: Donald Getz
ISBN: 191139665X 9781911396659 9781911396611 1911396617
OCLC Number: 1028823269
Description: x, 178 pages : illustrations ; 24 cm.
Contents: Basic concepts and definitions --
Value, values and evaluation --
Theory --
A model of the evaluation process --
Measures, methods and planning an evaluation project --
Establishing the evaluation system --
Goals and goal attainment --
Evaluating the organisation (I) --
Evaluating the organisation (II) --
Evaluating visitors and experiences --
Quality evaluation --
Evaluating human resources --
Evaluation in different types of planned events.
Series Title: Events management theory and methods series.
Responsibility: Donald Getz.

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