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Event marketing : how to successfully promote events, festivals, conventions, and expositions

Author: Chris Preston; Leonard H Hoyle
Publisher: Hoboken, NJ : John Wiley & Sons, ©2012.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
Summary:
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere & mdash;in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Preston, Chris, 1961-
Event marketing.
Hoboken, NJ : John Wiley & Sons, Inc., ©2012
(DLC) 2012000700
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Chris Preston; Leonard H Hoyle
ISBN: 9781118110713 1118110714 9781118110720 1118110722 9781118110737 1118110730
OCLC Number: 775591923
Description: 1 online resource (xix, 300 pages) : illustrations.
Contents: What is an event and what is event marketing? --
The evolution of event marketing --
The theory and practice of event marketing --
Sponsorship and cause-related event marketing --
E-event marketing --
Entertainment and festival event marketing --
Corporate event marketing --
Association, convention, and exhibition event marketing --
Social event marketing --
Future forces and trends in event marketing --
Event marketing case studies.
Responsibility: C.A. Preston.

Abstract:

A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of  Read more...

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