skip to content
Event Marketing. Preview this item
ClosePreview this item
Checking...

Event Marketing.

Author: Diego Rinallo
Publisher: Chicago : Bocconi University Press, 2018.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Rinallo, Diego.
Event Marketing.
Chicago : Bocconi University Press, ©2018
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Diego Rinallo
ISBN: 9788885486256 8885486258
OCLC Number: 1028180373
Description: 1 online resource (125 pages)
Contents: Intro; Title; Copyright; Table of Contents; Introduction; 1 Events and Business Communication; 1 Some definitions; 2 Relevant distinctions (i): Objectives and targets; 3 Relevant distinctions (ii): Event characteristics; 4 Perspectives on events and plan of the book; 2 Events as Communication Instruments; 1 Managing the event process; 2 Fundamental decisions; 3 Evaluating event results; 4 The agency perspective; 3 Event Communication by Alessandra Lanza; 1 Foreword: An event as a communication tool which in turn requires communication; 2 Event Communication Specialist. 3 Objective, Target Audience, Message: Language and branding of an event4 Date, location, content: The operational elements of an event as communication tools; 5 Event communication strategy; 6 Traditional communication vs. non-traditional communication; 7 Conclusions; 4 Events as Experiences; 1 The ingredients of good experiences are made of; 2 Managing the event experience lifecycle; 5 Events as Rituals; 1 A cultural view of business communication events; 2 Events and sense-making; 3 Events and community; 4 Events, power and conflict; 6 Events as Projects; 1 Event project management. 2 Event risk management7 Trade Fairs; 1 Evolution of trade fairs and recent trends; 2 Business-to-business versus business-to-consumer events; 3 Key managerial challenges; 8 Events as Place Marketing Instruments; 1 The impact of events on host areas and communities; 2 The contributions of events to place-marketing; References; About the Authors.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/1028180373> # Event Marketing.
    a schema:CreativeWork, schema:MediaObject, schema:Book ;
    library:oclcnum "1028180373" ;
    library:placeOfPublication <http://dbpedia.org/resource/Chicago> ; # Chicago
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ilu> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/1407515412#Topic/special_events_planning> ; # Special events--Planning
    schema:about <http://experiment.worldcat.org/entity/work/data/1407515412#Topic/special_events_industry> ; # Special events industry
    schema:about <http://experiment.worldcat.org/entity/work/data/1407515412#Topic/special_events_marketing> ; # Special events--Marketing
    schema:about <http://dewey.info/class/659/e23/> ;
    schema:bookFormat schema:EBook ;
    schema:creator <http://experiment.worldcat.org/entity/work/data/1407515412#Person/rinallo_diego> ; # Diego Rinallo
    schema:datePublished "2018" ;
    schema:description "Intro; Title; Copyright; Table of Contents; Introduction; 1 Events and Business Communication; 1 Some definitions; 2 Relevant distinctions (i): Objectives and targets; 3 Relevant distinctions (ii): Event characteristics; 4 Perspectives on events and plan of the book; 2 Events as Communication Instruments; 1 Managing the event process; 2 Fundamental decisions; 3 Evaluating event results; 4 The agency perspective; 3 Event Communication by Alessandra Lanza; 1 Foreword: An event as a communication tool which in turn requires communication; 2 Event Communication Specialist."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/1407515412> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://worldcat.org/entity/work/data/1407515412#CreativeWork/event_marketing> ;
    schema:name "Event Marketing."@en ;
    schema:productID "1028180373" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/1028180373#PublicationEvent/chicago_bocconi_university_press_2018> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/1407515412#Agent/bocconi_university_press> ; # Bocconi University Press
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=5313152> ;
    schema:url <http://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=5313152> ;
    schema:workExample <http://worldcat.org/isbn/9788885486256> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/1028180373> ;
    .


Related Entities

<http://dbpedia.org/resource/Chicago> # Chicago
    a schema:Place ;
    schema:name "Chicago" ;
    .

<http://experiment.worldcat.org/entity/work/data/1407515412#Agent/bocconi_university_press> # Bocconi University Press
    a bgn:Agent ;
    schema:name "Bocconi University Press" ;
    .

<http://experiment.worldcat.org/entity/work/data/1407515412#Person/rinallo_diego> # Diego Rinallo
    a schema:Person ;
    schema:familyName "Rinallo" ;
    schema:givenName "Diego" ;
    schema:name "Diego Rinallo" ;
    .

<http://experiment.worldcat.org/entity/work/data/1407515412#Topic/special_events_industry> # Special events industry
    a schema:Intangible ;
    schema:name "Special events industry"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1407515412#Topic/special_events_marketing> # Special events--Marketing
    a schema:Intangible ;
    schema:name "Special events--Marketing"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1407515412#Topic/special_events_planning> # Special events--Planning
    a schema:Intangible ;
    schema:name "Special events--Planning"@en ;
    .

<http://worldcat.org/isbn/9788885486256>
    a schema:ProductModel ;
    schema:isbn "8885486258" ;
    schema:isbn "9788885486256" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.