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Event tourism : concepts, international case studies, and research

Author: Donald Getz
Publisher: Putnam Valley, NY : Cognizant Communication Corporation, where knowledge resides, [2013]
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Donald Getz
ISBN: 9781882345601 1882345606
OCLC Number: 828858961
Description: xi, 433 pages ; 26 cm
Contents: Machine generated contents note: ch. 1 Introduction to Event Tourism --
Learning Objectives --
Introduction --
Five Big Challenges --
Events and Tourism --
What Is Event Tourism? --
Why Study Event Tourism? --
Links to Other Forms of Special Interest Travel --
Careers in Event Tourism --
Integrating the Elements of Event Tourism --
Events as Instruments of Policy and Strategy --
Justifications for Public Sector Intervention --
Definitions and Typologies --
Summary and Study Guide --
ch. 2 Demand and the Event Tourist --
Learning Objectives --
Introduction --
The Demand-Side Approach --
Trends and Forces --
The Event Tourist --
Why People Travel to Events --
Serious Leisure, Social Worlds, and Involvement --
The Event Tourist Career Trajectory --
Summary and Study Guide --
ch. 3 Planning for Event Tourism: The Destination Perspective --
Learning Objectives --
Introduction --
Who Does Event Tourism Planning and Development? Note continued: Development Roles of Government, DMOs, and Event Development Agencies --
Comparative and Competitive Advantages --
Supply-Side Approach and Strategies --
Strategic Planning Process for Event Tourism --
Research for Event Tourism Planning --
Case Study of EventScotland --
Summary and Study Guide --
ch. 4 Development of Event Tourism --
Learning Objectives --
Introduction --
What Is Development? --
Marketing and Branding --
Venues --
Bidding on Events --
Creating Your Own Events --
Servicing Events --
Facilitating and Growing the Events Sector --
Leveraging Events, and the Legacy --
Developing and Managing a Portfolio of Events --
Case Study: Queensland Events Corporation and Gold Coast Events --
Summary and Study Guide --
ch. 5 Creating and Marketing Events as Tourist Attractions --
Learning Objectives --
Introduction --
Tourism Marketing Audit --
Marketing Mix --
Brand and Positioning --
Creating a Tourist Orientation for Events Note continued: Research and Design for an Iconic Destination Ecotourism Event --
Feasibility and Risk Management --
Marketing Planning, and Measuring Demand --
Segmentation and Selecting Target Markets --
Marketing Strategies --
Visitor Surveys for Market Intelligence and Evaluation --
Packaging --
Summary and Study Guide --
ch. 6 Sport Event Tourism --
Learning Objectives --
Introduction --
The Fan: Motivation and Experiences --
Athletic Participants: Motivation and Experiences --
Major Studies of Sport and Sport Event Tourism --
Development of Sport Event Tourism --
Case Study: TransRockies Events --
Sport Venues --
Case Study of the Calgary Sport Tourism Authority --
Sport Event Impacts --
Summary and Study Guide --
ch. 7 Business Events (Meetings, Conventions, Exhibitions) --
Learning Objectives --
Introduction --
Meetings and Conventions --
Exhibitions --
World's Fairs (Expos) --
Convention and Exhibition Centers --
Attracting Business Events --
Sales Note continued: Case Study: Visit Denver --
Summary and Study Guide --
ch. 8 Festivals, Arts, and Entertainment --
Learning Objectives --
Introduction --
Themes and Research on Festivals and Tourism --
Festivals, Culture, and Urban Policy --
Motivations to Attend Festivals and Cultural Celebrations --
Large-Scale Surveys --
Impacts of Festival Tourism --
Case Study: Woodford --
A Green Festival --
Entertainment --
Case Study: Edinburgh Festivals --
Excerpts From the Edinburgh Festivals Impact Study --
Summary and Study Guide --
ch. 9 Evaluation and Impact Assessment --
Learning Objectives --
Introduction --
Evaluation Concepts and Return on Investment --
What Is an Event Worth? --
Measures and Methods for Evaluation --
Evaluating Event Portfolios --
Social and Cultural Outcomes and Impact Assessment --
Environmental Outcomes and Impact Assessment --
A New Paradigm for Event Tourism Evaluation --
Summary and Study Guide Note continued: ch. 10 Economic Impact Measurement and Cost-Benefit Evaluation --
Learning Objectives --
Introduction --
Limitations and Misleading Presumptions of Event Economic Impact Assessments --
Multipliers --
Economic Impact Evaluation Process --
Why Mega-Events Fail to Deliver the Promise --
Evaluation of Costs and Benefits --
Use and Nonuse Values --
Summary and Study Guide --
ch. 11 Summary and Conclusions --
Five Big Challenges --
Future Scenarios --
A Research Agenda --
Final Study Questions.
Responsibility: Donald Getz, Ph. D., professor, school of tourism, the University of Queensland, Australia affiliated with the Norwegian school of hotel management at the University of Stavanger, Norway Donald Getz resides in Calgary, Canada.

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   schema:description "Note continued: Case Study: Visit Denver -- Summary and Study Guide -- ch. 8 Festivals, Arts, and Entertainment -- Learning Objectives -- Introduction -- Themes and Research on Festivals and Tourism -- Festivals, Culture, and Urban Policy -- Motivations to Attend Festivals and Cultural Celebrations -- Large-Scale Surveys -- Impacts of Festival Tourism -- Case Study: Woodford -- A Green Festival -- Entertainment -- Case Study: Edinburgh Festivals -- Excerpts From the Edinburgh Festivals Impact Study -- Summary and Study Guide -- ch. 9 Evaluation and Impact Assessment -- Learning Objectives -- Introduction -- Evaluation Concepts and Return on Investment -- What Is an Event Worth? -- Measures and Methods for Evaluation -- Evaluating Event Portfolios -- Social and Cultural Outcomes and Impact Assessment -- Environmental Outcomes and Impact Assessment -- A New Paradigm for Event Tourism Evaluation -- Summary and Study Guide"@en ;
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