Every building on the Sunset Strip (Book, 1966) [WorldCat.org]
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Every building on the Sunset Strip

Author: Edward Ruscha
Publisher: Los Angeles, Calif. : Edward Ruscha ; New York, N.Y. : Wittenborn and Company, ©1966. ©1966
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Panoramic offset lithographic photographic strips documenting every building present on both sides of Sunset Strip in Los Angeles, California in 1966, printed on an accordion- folded strip of paper that opens to 27 feet.
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Details

Genre/Form: Photography, Artistic
Artists' books (books)
Specimens
Artists' books
Pictorial works
Accordion fold format (Binding)
Slipcases (Binding)
Ouvrages illustrés
Additional Physical Format: Online version:
Ruscha, Edward.
Every building on the Sunset Strip.
[Los Angeles] 1966
(OCoLC)643675335
Named Person: Edward Ruscha
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Edward Ruscha
OCLC Number: 688469
Notes: First edition, first printing. In this printing, the last photo was too large to fit the page; the page was extended to accomodate the full picture and then had to be folded to preserve the flush edge. Ruscha was unhappy with this solution, and for the second printing (1970), he made sure that the last photo was cropped to fit a regular size page, and thus did not need to be folded. See The works of Edward Ruscha (New York: Hudson Hills Press in association with San Francisco Museum of Modern Art, 1982), page 169.
Cover title: The Sunset Strip.
Inkstamp of the American distributor, Wittenborn and Company, on verso of title-page.
Accordion- folded strip of continuous paper that extends to 27 feet showing both sides of the street, with buildings, intersections, and signs viewed as if driving down the street.
Description: 1 volume ([26] double leaves) : chiefly illustrations ; 19 cm
Other Titles: Sunset Strip
Responsibility: Edward Ruscha.

Abstract:

Panoramic offset lithographic photographic strips documenting every building present on both sides of Sunset Strip in Los Angeles, California in 1966, printed on an accordion- folded strip of paper that opens to 27 feet.

The photographic strips show buildings, intersections, parked cars, and signs along both sides of the Strip, viewed as if driving down the street. Captions below the photographs include the names of cross streets and house numbers for the buildings. By documenting the Sunset Strip objectively using a motorized Nikon mounted on the back of a pick-up truck and driving down the street, using a cheap printing process, providing no text other than factual street names and numbers, and packaging the images inside a plain white cover with simple title in gray, and reflective box with no title at all, Ruscha "created a new genre of art book designed for commercial distributors rather than art galleries. Ruscha's books, which became a staple of Conceptualism, were extremely influential to younger generations of artists;" see the Manhattan Rare Book Company website at http://www.manhattanrarebooks-art.com/ruscha.htm

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