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Evolution in genre : emergence, variation, multimodality

Author: Paola Evangelisti Allori; John A Bateman; V K Bhatia
Publisher: Bern : Peter Lang, [2014] ©2014
Series: Linguistic insights, v. 192.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

The volume addresses the issue of evolution in the notion of genre by exploring emerging new genres, the transformation and variation in pre-existing genres brought about by social and technological  Read more...

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Document Type: Book
All Authors / Contributors: Paola Evangelisti Allori; John A Bateman; V K Bhatia
ISBN: 9783034315333 3034315333
OCLC Number: 893895738
Description: 364 pages : illustrations ; 23 cm.
Contents: Evolution in genre: emergence, variation, multimodality --
I. Emerging genres --
The evolution of business discourse and the emergence of the corporate social responsibility paradigm: an investigation of CSR reports --
Variation in apologetic strategies in annual company reports: rhetorical functions of lexical-syntactical patterns --
Investigating variation in medical poster abstracts --
II. Genre variability --
Managing interdiscursive space in professional communication --
Trial proceeding transcripts as genre: decontextualization and recontextualization --
Anything for a laugh: creating and maintaining humour from script to subtitling in the British TV situation comedy --
Alignment strategies and genre variation in students' graph commentaries --
From business letters to e-mails: balancing tradition and change --
Genre variation in mediation practice: traditional vs online processes --
III. Multimodality in genres --
Genre in the age of multimodality: some conceptual refinements for practical analysis --
Transgeneric multimodal designs across business and academic communication: the case of multimedia kits --
Collaborative writing and linking: when technology interacts with genres in meaning construction --
Emerging conventions in the verbal component of the 'about' page of British university websites --
Genre variation in electoral campaigns: adaptation to the audience in UK posters and TV debates.
Series Title: Linguistic insights, v. 192.
Responsibility: Paola Evangelisti Allori, John Bateman & Vijay K. Bhatia (eds).

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"This volume is a must for anyone interested in the genre theory and in the notion of genre from different standpoints." (Miguel F. Ruiz Garrido, ESP Today, 3/2015)

 
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