Experience design : a framework for integrating brand, experience, and value (Book, 2013) [WorldCat.org]
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Experience design : a framework for integrating brand, experience, and value

Author: Patrick Newbery; Kevin Farnham
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
What will your customers experience today? Businesses thrive when they can engage customers. While many companies understand that design is a powerful tool for engagement, they lack the vocabulary, tools and processes required to enable design to make a difference. Experience Design provides a new way for business and design to collaborate by explaining how to integrate brand, value and customer experience to build  Read more...
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Additional Physical Format: Online version:
Farnham, Kevin.
Experience design.
Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
(DLC) 2013015929
Document Type: Book
All Authors / Contributors: Patrick Newbery; Kevin Farnham
ISBN: 9781118609637 1118609638
OCLC Number: 841051195
Description: vii, 232 pages : illustrations some color ; 24 cm
Contents: Section I. Context --
section II. Frameworks and tools --
section III. Moving forward.
Responsibility: Patrick Newbery and Kevin Farnham.

Abstract:

Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers.  Read more...

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