The experience economy : work is theatre & every business a stage (Book, 1999) [WorldCat.org]
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The experience economy : work is theatre & every business a stage

Author: B Joseph Pine; James H Gilmore
Publisher: Boston : Harvard Business School Press, ©1999.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized. offering little or no true differentiation. What would your customers truly value? Experiences ... The authors explore how successful companies create experiences that engage customers in an inherently personal way ... It's the value that the experience holds for the individual that determines the worth  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: B Joseph Pine; James H Gilmore
ISBN: 0875848192 9780875848198 0585061610 9780585061610
OCLC Number: 40467346
Description: xii, 254 pages : illustrations ; 24 cm
Contents: Step right up --
Welcome to the experience economy --
Setting the stage --
The show must go on --
Get your act together --
Experiencing less sacrifice --
A refreshing experience --
Work is theatre --
Performing to form --
Now act your part --
The customer is the product --
Finding your role in the world --
Exit, stage right.
Responsibility: B. Joseph Pine II, James H. Gilmore.
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Abstract:

Explores how successful companies create experiences that engage customers in an inherently personal way. This book features an insightful approach for companies to script and stage compelling  Read more...

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