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External Organizations and Markets / [eVideo - Films on Demand]

Author: Films for the Humanities & Sciences (Firm); Infobase.; Holk & Lassenius.
Publisher: [Place of publication not identified] : Holk and Lassenius, New York, N.Y. : Distributed by Infobase, [2011] 2012. ©2011
Series: Mind of a Leader., 1.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Summary:
In Chapter 3 of The Prince Machiavelli says that newly conquered territories pose a unique set of problems, and that it's best for a ruler to reside there himself rather than appoint a governor. This program deals with issues surrounding the penetration of new markets and the pros and cons of establishing a local presence. With marketing guru Philip Kotler, who explains that he favors decentralization because "even  Read more...
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Details

Genre/Form: Internet videos
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Films for the Humanities & Sciences (Firm); Infobase.; Holk & Lassenius.
OCLC Number: 1027740419
Language Note: Closed-captioned.
Notes: Films on Demand eVideo.
Streaming video file encoded with permission for digital streaming by Infobase on June 17, 2012.
Films On Demand is distributed by Infobase for Films for the Humanities and Sciences, Cambridge Educational, Meridian Education, and Shopware.
Target Audience: 10 and up.
Description: 1streaming video file (29 min.) : sound, color.
Contents: Niccolo Machiavelli, the Devil's Servant (1:42) --
External Organizations and Markets (1:40) --
Values in a Global Company (2:55) --
Recruiting Strong Local Talent (3:01) --
Problems in External Markets (3:09) --
A Centralized or Decentralized Approach? (3:52) --
Centralized Markets are Beneficial for Global Cultures (5:15) --
Be a Part of the Front-line (2:07) --
Summary of "External Organizations and Markets" (1:57) --
Credits: External Organizations and Markets: The Mind of a Leader 1 (2:50)
Series Title: Mind of a Leader., 1.
Responsibility: Holk and Lassenius.

Abstract:

In Chapter 3 of The Prince Machiavelli says that newly conquered territories pose a unique set of problems, and that it's best for a ruler to reside there himself rather than appoint a governor. This program deals with issues surrounding the penetration of new markets and the pros and cons of establishing a local presence. With marketing guru Philip Kotler, who explains that he favors decentralization because "even if the company is global, all markets are local," and Jørgen Vig Knudstorp, Torben Ballegaard Sørensen, Bengt Baron, Stan Shih, Katie Ford, and Jim Buckmaster.

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