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Facebook.com : global marketing opportunities and connectivity

Author: Daniel W Baack; Eric G Harris; Donald Baack
Publisher: [London] : SAGE, 2016.
Series: SAGE knowledge. Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This case study investigates the unique marketing opportunities presented by the growing phenomenon of social media. Facebook has vastly increased opportunities to contact and connect with potential customers on an international basis, which causes a range of unique and traditional marketing challenges to arise.
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Genre/Form: Case studies
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Daniel W Baack; Eric G Harris; Donald Baack
ISBN: 9781506322513 1506322514
OCLC Number: 1017713074
Description: 1 online resource : illustrations (black and white, and colour).
Series Title: SAGE knowledge. Cases.
Responsibility: Daniel W. Baack, Eric G. Harris & Donald Baack.

Abstract:

This case study investigates the unique marketing opportunities presented by the growing phenomenon of social media. Facebook has vastly increased opportunities to contact and connect with potential customers on an international basis, which causes a range of unique and traditional marketing challenges to arise.

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