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Material Type: | Internet resource |
---|---|
Document Type: | Book, Internet Resource |
All Authors / Contributors: |
Graeme Turner; Frances Bonner; P David Marshall |
ISBN: | 0521791472 9780521791472 0521794862 9780521794862 |
OCLC Number: | 44701141 |
Description: | xi, 196 pages : illustrations ; 24 cm |
Contents: | 1. Celebrity and the Media -- 2. The Rise of Promotional Culture -- 3. Producing Celebrity -- 4. Managing the Media -- 5. Core Territory: Celebrities and the Women's Magazines -- 6. Changes in the Media Landscape. |
Responsibility: | Graeme Turner, Frances Bonner, P. David Marshall. |
More information: |
Abstract:
The areas of publicity, public relations and promotions have been considered to be on the periphery of the media. Yet this revealing book, first published in 2000, demonstrates that they form a fundamental component of the media industry. Includes interviews with over 20 publicists, promoters, agents, managers, and magazine editors.
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