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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/1141298501 Title: Fantasy breakdown : a case study on organizational crisis communication and stakeholder reaction during mass product failure Author: Brody J Ruihley; Jason Simmons; Andrew C Billings; Rich Calabrese Publisher: London : Human Kinetics, Inc., 2018. ISBN/ISSN: 9781526499813 1526499819 OCLC:1141298501

  
  

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Fantasy breakdown : a case study on organizational crisis communication and stakeholder reaction during mass product failure

Author:	Brody J Ruihley; Jason Simmons; Andrew C Billings; Rich Calabrese
Publisher:	London : Human Kinetics, Inc., 2018.
Series:	SAGE Business Cases.
Edition/Format:	eBook : Document : English
Summary:	On the first Sunday of the National Football League's 2016-17 season, a technical issue caused ESPN's fantasy-football website and mobile application to fail. ESPN's product failure is no small problem and represented a major organizational crisis; with 7.1 million unique users, ESPN represents the largest provider of a multi-billion-dollar fantasy-sport industry. This case study examined ESPN's organizational communication strategy, as well as the stakeholder responses surrounding the failure of ESPN's fantasy-football website and application on the most anticipated day of the fantasy-sport season. Using content analysis and partnering with a social media data insights company, the study examined social media messages from both the organizational and consumer side of this fantasy-sport product failure. Through sampling 1,542 social media messages from a population of 11,881 unique comments via Twitter, the reactive nature of ESPN's messages and the direct responses from its consumers was ascertained.  Read more...
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Subjects	Communication in crisis management -- Case studies. Fantasy sports industry. ESPN, Inc -- Case studies. View all subjects
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