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The fashion business reader

Author: Joseph Hancock; Anne Peirson-Smith
Publisher: London : Bloomsbury Visual Arts, 2019. ©2019
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
The Fashion Business Reader is the first comprehensive anthology of classic and cutting-edge writings on the global fashion business, from production to consumption. Bringing together a rich interdisciplinary and international range of writings in one volume, this essential text encompasses creative, theoretical, and practical approaches from scholarship spanning business, the social sciences, arts, and humanities.  Read more...
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Document Type: Book
All Authors / Contributors: Joseph Hancock; Anne Peirson-Smith
ISBN: 9781474279536 1474279538 9781474279543 1474279546
OCLC Number: 1091695640
Description: xx, 505 pages : illustrations (black and white) ; 25 cm
Contents: Part I: History of fashion and product development --
Part II: Sourcing and manufacturing --
Part III: Sustainability and social responsibility --
Part IV: Brick and mortar retailing shopping --
Part V: Media and omni-channel retailing --
Part VI: Fashion merchandising and strategy --
Part VII: Fashion Branding --
Part VIII: Fashion communication --
Part IX: Consumption and identity --
Part X: Global fashion and reinvention --
Part XI: Beauty and the body
Responsibility: edited by Joseph H. II and Anne Peirson-Smith.

Abstract:

The Fashion Business Reader is the first comprehensive anthology of classic and cutting-edge writings on the global fashion business, from production to consumption. Bringing together a rich interdisciplinary and international range of writings in one volume, this essential text encompasses creative, theoretical, and practical approaches from scholarship spanning business, the social sciences, arts, and humanities. As well as extracts from ground-breaking journal articles, book chapters, and other key writings, the reader includes several newly commissioned articles on contemporary themes and methodological approaches. Each section of the volume contains an introduction by an expert scholar plus a guide to further reading, and each individual extract is introduced so that readers can place important writings in context. This is an essential course text for students on a wide range of fashion and business courses and a one-stop authoritative reference for scholars and professionals.

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I am not aware of any other book that covers the fashion industry in this breadth, from creation to consumption. * Andrew Reilly, University of Hawai'i, USA * The Fashion Business Reader has filled a Read more...

 
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