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The fashion forecasters a hidden history of color and trend prediction

Author: Regina Lee Blaszczyk; Berend Wubs
Publisher: London New York Oxford New Delhi Sydney Bloomsbury Visual Arts 2018
Edition/Format:   Print book : EnglishView all editions and formats

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Document Type: Book
All Authors / Contributors: Regina Lee Blaszczyk; Berend Wubs
ISBN: 9781350017160 1350017167 9781350017177 1350017175 9781350017153 1350017159 9781350017184 1350017183
OCLC Number: 1030936337
Notes: Literaturverzeichnis: Seiten 264-267
Description: xvii, 275 Seiten
Contents: List of IllustrationsList of TablesAcknowledgments1. Beyond the Crystal Ball: The Rationale Behind Color and Trend ForecastingRegina Lee Blaszczyk and Ben Wubs Part I: When Paris Led and America Followed 2. The Rise of Color Forecasting in the United States and Great Britain Regina Lee Blaszczyk3. Tobe Coller Davis: A Career in Fashion Forecasting in AmericaVeronique Pouillard and Karen J. Trivette Part II: Going International 4. From Window Dresser to Fashion Forecaster: David Wolfe of the Doneger Group Tells How He Got Started in Trends 5. What Do Baby Boomers Want? How the Swinging Sixties Became the Trending SeventiesRegina Lee Blaszczyk 6. The View from Paris: Nelly Rodi and the Early Days of French Trend Forecasting 7. Fibers, Feathers, and the Future: Ornella Bignami on the Importance of Materials 8. Fashion Prediction and the Transformation of the Japanese Textile Industry: The Role of Kentaro Kawasaki, 1950-1980 Pierre-Yves Donze9. Interstoff's Fashion Table: The Internalization of Fashion Forecasting at the World's Most Important Fashion Fabric FairBen Wubs10. The Role of the Pitti Uomo Trade Fair in the Menswear Fashion Industry Mariangela LavangaPart III: The Digital Imperative 11. Looking Behind the Scenes of Swedish Fashion ForecastingIngrid Giertz-Martenson 12. Trending Online: Valerie Wilson Trower Discusses Stylesight in the Asia Pacific Region13. Fast Fashion, Fast Futures: Catronia McNab on WGSN and the Global Digital WorldPart IV: Conclusion14. Fashion FuturesRegina Lee Blaszczyk and Ben WubsSelect BibliographyIndex
Responsibility: edited by Regina Lee Blaszczyk and Ben Wubs


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Through carefully chosen case studies, the book provides a detailed blueprint of the development of fashion forecasting from its humble beginning in nineteenth century Paris, into a mature and Read more...

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