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Fashion retailing : from managing to merchandising

Author: Dimitri Koumbis
Publisher: London ; New York, NY : Bloomsbury Visual Arts, 2019. ©2014
Series: Basics fashion management.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Dimitri Koumbis
ISBN: 9781350124813 1350124818
OCLC Number: 1083463547
Notes: Originally published in Great Britain by Fairchild Books 2014.
Description: 190 pages : illustrations (colour) ; 23 cm
Contents: IntroductionChapter 1: What is retailing?The history of retailUnderstanding the difference between retailing and the retailerClassification of retailersOn-site vs. off-site retailingMultichannel retail approachesInterview: Kyle Muller-Shop OwnerCase study: Harvey NicholsChapter 1 summary Chapter 2: Retail consumer marketsConsumer behaviorConsumer demographicsSite selection and store locationEmerging domestic and international marketsInterview: Tate Ragland-RetailMarket ResearcherCase study: TargetChapter 2 summary Chapter 3: Retail corporate officesCorporate offices and their roleStrategic planningSupporting store teamsEthics and corporateSocial responsibilityInterview: Jackie Mallon-Corporate Fashion DesignerCase study: American ApparelChapter 3 summary Chapter 4: Store managementStore management and the back of houseEmployee managementStore logisticsMerchandise controls and loss preventionInterview: Shana Tabor-Vertically Integrated RetailerCase study: All SaintsChapter 4 summary Chapter 5: Store MerchandisingMerchandising and the front of houseMerchandising vs. visual merchandisingMerchandising the store environmentInterview: Alfonso Paradinas-MerchandiserCase study: GapChapter 5 summaryChapter 6: Trends in retailingE-commerce and the online shopperMobile retail, pop-up, and concept shopsRetailer and designer collaborationsTechnology in the retail sectorInterview: International Playground-Wholesaler and RetailerCase study: ASOSChapter 6 summaryConclusionGlossaryIndustry resourcesIndexAcknowledgments and picture credits
Series Title: Basics fashion management.
Responsibility: Dimitri Koumbis.

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Fashion Retailing is a must-read for anyone interested in a career in retailing. The visuals, case studies, and industry professional interviews aid learning and provide a realistic view into the Read more...

 
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