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Fast fashion, fashion brands and sustainable consumption

Author: Subramanian Senthilkannan Muthu
Publisher: Singapore : Springer, [2019].
Series: Textile science and clothing technology
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed to make fast fashion sustainable. Fast fashion is an inevitable element in today’s fashion business cycle and its adverse impacts on sustainable fashion are a major issue.
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Genre/Form: Electronic books
Additional Physical Format: (OCoLC)1037806415
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Subramanian Senthilkannan Muthu
ISBN: 9789811312687 9811312680
OCLC Number: 1041931248
Description: 1 online resource (vii, 54 pages) : color illustrations.
Contents: Fast fashion & Sustainable consumption --
Luxury and fashion brand communication differentiation for sustainable consumer –behavior --
Fashion Brands and Consumers approach towards Sustainable Fashion --
Motives of Sharing: Examining Participation in Fashion Reselling & Swapping Markets.
Series Title: Textile science and clothing technology
Responsibility: Subramanian Senthilkannan Muthu, editor.

Abstract:

This book discusses the connection between fast fashion brands and customer-centric sustainability. Fast fashion is an inevitable element in today's fashion business cycle and its adverse impacts on  Read more...

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