The fast path to corporate growth : leveraging knowledge and technologies to new market applications (eBook, 2007) [WorldCat.org]
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The fast path to corporate growth : leveraging knowledge and technologies to new market applications

Author: Marc H Meyer
Publisher: Oxford ; New York : Oxford University Press, 2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Marc H Meyer
ISBN: 9780195180862 0195180860
OCLC Number: 1228605078
Description: 1 online resource (viii, 326 p. :) ill.
Contents: IBM rises from the ashes --
A framework for action --
Segmenting markets for growth --
Understanding user needs --
Creating design concepts, prototyping, and validating design choices --
How Honda innovates --
Product line and platform development --
Honda's Element comes to life --
Business model innovation --
New brand and product line development at Mars --
Making the business case --
Executive decision making --
Leading teams to growth.
Responsibility: Marc H. Meyer.

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