The fast path to corporate growth : leveraging knowledge and technologies to new market applications (eBook, 2007) [WorldCat.org]
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The fast path to corporate growth : leveraging knowledge and technologies to new market applications

Author: Marc H Meyer
Publisher: Oxford ; New York : Oxford University Press, 2007
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Marc H Meyer
ISBN: 9780195180862 0195180860
OCLC Number: 896089668
Notes: IBM rises from the ashes. A framework for action. Segmenting markets for growth. Understanding user needs. Creating design concepts, prototyping, and validating design choices. How Honda innovates. Product line and platform development. Honda's Element comes to life. Business model innovation. New brand and product line development at Mars. Making the business case. Executive decision making. Leading teams to growth
Description: 1 online resource (viii, 326 p.) illustrations
Contents: 1. IBM Rises from the Ashes ; 2. A Framework for Action ; 3. Segmenting Markets for Growth ; 4. Understanding User Needs ; 5. Creating Design Concepts, Prototyping, and Validating Design Choices ; 6. How Honda Innovates ; 7. Product Line and Platform Development ; 8. Hondas Element Comes to Life ; 9. Business Model Innovation ; 10. New Brand and Product Line Development at Mars ; 11. Making the Business Case ; 12. Executive Decision Making ; 13. Leading Teams to Growth ; Appendix: Underlying Technology Principles in IBMs Renewal
Responsibility: Marc H. Meyer

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Professor Meyer's Fast Path framework is an essential tool for developing and commercializing new product lines from within a corporation. We have used this approach at Masterfoods USA and have found Read more...

 
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