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The father of spin : Edward L. Bernays & the birth of public relations

Author: Larry Tye
Publisher: New York : Henry Holt, 2002.
Edition/Format:   eBook : Document : English : First Owl books editionView all editions and formats
Summary:
The author presents a revealing portrait of a man who, more than any other, defined and personified public relations - a profession that today helps shape our political discourse and steer our commercial choices. Drawing on interviews with primary sources and voluminous private papers, this fascinating book tells of Bernay's great campaigns, including his precedent-setting work for the American Tobacco Company that  Read more...
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Genre/Form: Biographie
Electronic books
Biographies
History
Biography
Additional Physical Format: Print version:
Tye, Larry.
Father of spin.
(DLC) 2001024223
(OCoLC)46449331
Named Person: Edward L Bernays; Edward L Bernays; Edward L Bernays; Edward L Bernays
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Larry Tye
ISBN: 9781466818767 146681876X
OCLC Number: 891378458
Notes: "An owl book."
Originally published: 1st ed. New York : Crown Publishers, 1998.
Description: 1 online resource (xi, 290 pages, 16 unnumbered pages of plates) : illustrations
Other Titles: Edward L. Bernays & the birth of public relations
Edward L. Bernays and the birth of public relations
Responsibility: Larry Tye.
More information:

Abstract:

The author presents a revealing portrait of a man who, more than any other, defined and personified public relations - a profession that today helps shape our political discourse and steer our commercial choices. Drawing on interviews with primary sources and voluminous private papers, this fascinating book tells of Bernay's great campaigns, including his precedent-setting work for the American Tobacco Company that helped convince a generation of women to light up; how he and his client, the United Fruit Company, helped engineer the overthrow of the socialist regime in Guatemala in the 1950s; and how he borrowed ideas from his uncle Sigmund Freud to push people to buy products they didn't need. --from back cover.

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