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The father of spin : Edward L. Bernays & the birth of public relations

Auteur : Larry Tye
Éditeur: New York : Crown Publishers, 1998.
Édition/format:   Livre imprimé : Biographie : Anglais : 1st edVoir toutes les éditions et tous les formats
Résumé:
The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practitioners of the art of public relations. This book tells of Bernays's great campaigns, including.
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Détails

Genre/forme: Biography
Biographies
History
Format – détails additionnels: Online version:
Tye, Larry.
Father of spin.
New York : Crown Publishers, 1998
(OCoLC)654184318
Personne nommée: Edward L Bernays; Edward L Bernays
Type d’ouvrage: Biographie
Type de document: Livre
Tous les auteurs / collaborateurs: Larry Tye
ISBN: 0517704358 9780517704356
Numéro OCLC: 37902406
Description: xi, 306 pages, 16 unnumbered pages of plates : illustrations ; 24 cm
Contenu: ch. 1. Starting with symbols --
ch. 2. Lighting up America --
ch. 3. Big think --
ch. 4. Setting the spin --
ch. 5. Rationale for a profession --
ch. 6. Getting personal --
ch. 7. At the office --
ch. 8. Going to war --
ch. 9. Uncle Sigi --
ch. 10. Cambridge years --
ch. 11. One last ride --
ch. 12. Question of paternity.
Autres titres: Edward L. Bernays & the birth of public relations
Edward L. Bernays and the birth of public relations
Responsabilité: Larry Tye.
Plus d’informations:

Résumé:

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practitioners of the art of public relations. This book tells of Bernays's great campaigns, including.

His precedent-setting work for the American Tobacco Company, climaxed by a parade of cigarette-smoking debutantes down Fifth Avenue on Easter Sunday that recast smoking as an act of liberation for women, helped convince a generation of women to light up, and made headlines from coast to coast. He transformed the color green into an American favorite to blend in with the green of the Lucky Strike package, and he convinced weight-conscious women that a cigarette was just the thing to substitute for a sweet. And he did it all without anyone knowing his client was behind it. How he and his client the United Fruit Company helped engineer the overthrow of the socialist regime in Guatemala in the 195Os.

How he borrowed ideas from his uncle Sigmund Freud to push people to buy products they didn't need and to shape the way they perceived issues and the very way they believed. And what Bernays did for tobacco and fruit peddlers, he also did for politicians, including Calvin Coolidge and Herbert Hoover.

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