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Fighting colonialism with hegemonic culture : native American appropriation of Indian stereotypes

Author: Maureen Trudelle Schwarz
Publisher: Albany : State University of New York Press, ©2013.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Explores how American Indian businesses and organizations are taking on images that were designed to oppress them. How and why do American Indians appropriate images of Indians for their own purposes? How do these representatives promote and sometimes challenge sovereignty for indigenous people locally and nationally? American Indians have recently taken on a new relationship with the hegemonic culture designed to  Read more...
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Document Type: Book
All Authors / Contributors: Maureen Trudelle Schwarz
ISBN: 9781438445939 1438445938 9781438445922 143844592X
OCLC Number: 791492249
Description: xi, 235 pages : illustrations ; 24 cm
Contents: AIM: Use of Popular Images of Indians in Identity Politics --
Twentieth-Century Contest over Native American Spirituality --
American Indian Express and Protests of Immorality --
Marketing Health and Tradition --
Marketing Spirituality and Environmental Values --
Land, Stewardship, and Healthy Food --
Final Thoughts.
Responsibility: Maureen Trudelle Schwarz.
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Abstract:

"Explores how American Indian businesses and organizations are taking on images that were designed to oppress them. How and why do American Indians appropriate images of Indians for their own purposes? How do these representatives promote and sometimes challenge sovereignty for indigenous people locally and nationally? American Indians have recently taken on a new relationship with the hegemonic culture designed to oppress them. Rather than protesting it, they are earmarking images from it and using them for their own ends. This provocative book adds an interesting twist and nuance to our understanding of the five-hundred year interchange between American Indians and others. A host of examples of how American Indians use the so-called "White Man's Indian" reveal the key images and issues selected most frequently by the representatives of Native organizations or Native-owned businesses in the late twentieth and early twenty-first centuries to appropriate Indianness."--Publisher's website.

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