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Fighting the giants : the case of a new player

Author: Herwina Rosnan; Rosmimah Mohd
Publisher: [London] : SAGE, 2016.
Series: SAGE knowledge. Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Today's business environment is dynamic and current business competition is characterized by some authors as hyper-competition. For a new player, sustainable competitive advantage is a crucial indicator of success. SimplySiti is a new brand in the beauty industry in Malaysia having being established in 2008 and launched in 2010. Amidst the presence of more established global competitors like L'Oreal, Avon and Estee  Read more...
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Genre/Form: Electronic books
Case studies
Additional Physical Format: Print version:
Rosnan, Herwina.
Fighting the giants.
[London] : SAGE, 2016
(OCoLC)1017732603
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Herwina Rosnan; Rosmimah Mohd
ISBN: 9789351503521 9351503526
OCLC Number: 1103916389
Notes: Originally Published in: Rosnan, H., & Roslin, R.M. (2014). Fighting the giants: The case of a new player. South Asian Journal of Business and Management Cases, 3(2), 129-138. DOI: 10.1177/2277977914548344.
Description: 1 online resource : illustrations (black and white, and colour)
Series Title: SAGE knowledge. Cases.
Responsibility: Herwina Rosnan & Rosmimah Mohd Roslin.

Abstract:

Today's business environment is dynamic and current business competition is characterized by some authors as hyper-competition. For a new player, sustainable competitive advantage is a crucial indicator of success. SimplySiti is a new brand in the beauty industry in Malaysia having being established in 2008 and launched in 2010. Amidst the presence of more established global competitors like L'Oreal, Avon and Estee Lauder in the Malaysian market, SimplySiti has done fairly well. Much of its success is attributed to fast acceptance by the market as the main target market for this brand are fans of Dato' Siti Nurhaliza, the most popular Malaysian singer with vast following not only in Malaysia but across countries such as Indonesia, Singapore, Brunei and the Middle East.

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