The filter bubble : what the Internet is hiding from you (Book, 2012) []
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The filter bubble : what the Internet is hiding from you

The filter bubble : what the Internet is hiding from you

Author: Eli Pariser
Publisher: London, England ; New York, New York : Penguin Books, 2012. ©2011
Edition/Format:   Print book : EnglishView all editions and formats
In late 2009, Google began customizing search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. In this book, Eli Pariser uncovers how this personalised web threatens to control how we consume and share information as a society.

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Document Type: Book
All Authors / Contributors: Eli Pariser
ISBN: 9780241954522 0241954525
OCLC Number: 847365101
Notes: Originally published in hardback: New York : Penguin Press ; London : Viking, 2011.
Description: 294 pages ; 20 cm
Contents: The race for relevance --
The user is the content --
The Adderall society --
The you loop --
The public is irrelevant --
Hello, world! --
What you want, whether you want it or not --
Escape from the city of ghettos.
Responsibility: Eli Pariser.


Imagine a world where all the news you see is defined by your salary and who your friends are. Imagine a world where you can't have secrets. Welcome to 2011. Google and Facebook are already feeding  Read more...


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An illuminating flash-forward of what might be -- Colin Fraser * Scotland on Sunday * Highlights an important and easily overlooked aspect of the internet's evolution that affects everyone who uses Read more...

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