First fruit : the creation of the Flavr savr tomato and the birth of genetically engineered food (Book, 2001) [WorldCat.org]
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First fruit : the creation of the Flavr savr tomato and the birth of genetically engineered food
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First fruit : the creation of the Flavr savr tomato and the birth of genetically engineered food

Author: Belinda Martineau
Publisher: New York : McGraw-Hill, ©2001.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Belinda Martineau chronicles the story behind the making of the Flavr Savr "TM" tomato, from its conception, through its much-heralded introduction to market and its subsequent ignominious disappearance. Her account serves as a cautionary tale for the biotech age, offering a revealing look at how the science of genetic engineering is actually done, how corporate decisions are really made in biotech start-ups, and  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Belinda Martineau
ISBN: 0071360565 9780071360562
OCLC Number: 45708207
Description: xvi, 269 pages ; 22 cm
Contents: The gleam in management's eye --
Scientific conception (amid misconceptions and controversy) --
Virgin territory : plant genetic engineering and U.S. regulatory agencies --The long, hard regulatory labor : the Flavr savr tomato advisory opinion --
Transition from a science-driven to a business-driven enterprise --
Overpromised, underdelivered --
Afterbirth.
Responsibility: Belinda Martineau.
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Abstract:

A look at the making of the Flavr Savr tomato, the first genetically engineered whole food ever brought to market, from its conception to its disappearance. The author reveals how genetic engineering  Read more...

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