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First North American Workshop on Historical Research in Marketing : proceedings of a conference held at Michigan State University, East Lansing, Mich., June 1983 with the support of the American Marketing Association

Author: Stanley C Hollander; Ronald Savitt; American Marketing Association.
Publisher: East Lansing, Mich. : Dept. of Marketing and Transportation Administration, Graduate School of Business Administration, Michigan State University, 1983.
Edition/Format:   Print book : Conference publication : EnglishView all editions and formats
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Genre/Form: Conference papers and proceedings
History
Congresses
Additional Physical Format: Online version:
North American Workshop on Historical Research in Marketing (1st : 1983 : East Lansing, Mich.).
First North American Workshop on Historical Research in Marketing.
East Lansing, Mich. : Dept. of Marketing and Transportation Administration, Graduate School of Business Administration, Michigan State University, 1983
(OCoLC)755272683
Material Type: Conference publication
Document Type: Book
All Authors / Contributors: Stanley C Hollander; Ronald Savitt; American Marketing Association.
OCLC Number: 10252265
Description: x, 181 leaves : illustrations ; 28 cm
Responsibility: Stanley C. Hollander, Ronald Savitt, editors.

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