Focus groups : a practical guide for applied research (Book, 2008) [WorldCat.org]
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Focus groups : a practical guide for applied research

Author: Richard A Krueger; Mary Anne Casey
Publisher: Thousand Oaks, Calif. : Sage Publ., [20]08.
Edition/Format:   Print book : English : 3. ed., [repr.]View all editions and formats
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Document Type: Book
All Authors / Contributors: Richard A Krueger; Mary Anne Casey
ISBN: 9780761920700 0761920706 9780761920717 0761920714
OCLC Number: 316012399
Description: XVI, 213 Seiten : Illustrationen
Contents: Overview of Focus GroupsPlanning the Focus Group StudyDeveloping a Questioning RouteParticipants in a Focus GroupModerating SkillsAnalyzing Focus Group ResultsReportingStyles of Focus Group ResearchAdapting Focus Groups to Audiences and EnvironmentsModifications of Focus GroupsAnswering Questions about the Quality of Focus Group Research
Responsibility: Richard A. Krueger & Mary Anne Casey.

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"Richard Krueger and Mary Anne Casey have prepared a detailed, step-by-step roadmap of how to design, prepare for, implement, analyze, and report on focus groups. They give detailed discussions of Read more...

 
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