Focus groups : a practical guide for applied research (Book, 2000) [WorldCat.org]
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Focus groups : a practical guide for applied research

Author: Richard A Krueger; Mary Anne Casey
Publisher: Thousand Oaks, Calif. : Sage Publications, ©2000.
Edition/Format:   Print book : English : 3rd edView all editions and formats
Summary:
Outlines approaches to planning and conducting focus groups, including market research, academic, nonprofit and participatory approaches. Presents suggestions for analysing the data generated by such groups, as well as practical tips, examples and checklists.
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Genre/Form: Guides (form)
Additional Physical Format: Online version:
Krueger, Richard A.
Focus groups.
Thousand Oaks, Calif. : Sage Publications, ©2000
(OCoLC)746270055
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Richard A Krueger; Mary Anne Casey
ISBN: 0761920706 9780761920700 0761920714 9780761920717
OCLC Number: 43286486
Description: xvi, 215 pages : illustrations ; 25 cm
Contents: Overview of focus groups --
Planning the focus group study --
Developing a questioning route --
Participants in a focus group --
Moderating skills --
Analyzing focus group results --
Reporting --
Styles of focus group research --
Adapting focus groups to audiences and environments --
Modifications of focus groups --
Answering questions about the quality of focus group research.
Responsibility: by Richard A. Krueger & Mary Anne Casey.
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Abstract:

Outlines approaches to planning and conducting focus groups, including market research, academic, nonprofit and participatory approaches. Presents suggestions for analysing the data generated by such groups, as well as practical tips, examples and checklists.

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"Richard Krueger and Mary Anne Casey have prepared a detailed, step-by-step roadmap of how to design, prepare for, implement, analyze, and report on focus groups. They give detailed discussions of Read more...

 
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