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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/880122507 Title: Focus groups : a practical guide for applied research Author: Richard A Krueger; Mary Anne Casey Publisher: Thousand Oaks, California : SAGE, [2015] ISBN/ISSN: 9781483365244 1483365247 OCLC:880122507

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Focus groups : a practical guide for applied research

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Focus groups : a practical guide for applied research

Author:	Richard A Krueger; Mary Anne Casey
Publisher:	Thousand Oaks, California : SAGE, [2015]
Edition/Format:	Print book : English : 5th editionView all editions and formats
Summary:	"This updated edition of Krueger and Casey's bestselling, practical book walks readers step by step through the "how-tos" of conducting focus group research. Using an engaging, straightforward writing style, the authors draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Focus groups. Social sciences -- Methodology. Focus Groups. View all subjects
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Document Type:	Book
All Authors / Contributors:	Richard A Krueger; Mary Anne Casey Find more information about:
ISBN:	9781483365244 1483365247
OCLC Number:	880122507
Description:	xx, 252 pages ; 23 cm
Contents:	Overview of focus groups -- Planning the focus group study -- Developing a questioning route -- Participants in a focus group -- Moderating skills -- Analyzing focus group results -- Reporting -- Styles of focus group research -- Focus group interviewing with young people -- International and cross-cultural focus group interviewing -- Telephone and internet focus group interviewing -- Focus group interviewing within the organization -- Modifications of focus groups -- Answering questions about the quality of focus group research.
Responsibility:	Richard A. Krueger, University of Minnesota, Professor Emeritus ; Mary Anne Casey, Consultant.

Abstract:

The bestselling 'how to' guide for doing focus groups, and what readers need to do to get an expected outcome. Read more...

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"Krueger and Casey's book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of Read more...

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Focus groups : a practical guide for applied research

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