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Focus groups : a practical guide for applied research

Author: Richard A Krueger; Mary Anne Casey
Publisher: Los Angeles : Sage Publ., 2015.
Edition/Format:   Print book : English : 5. edView all editions and formats
Summary:
Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls. (Quelle: www.buch.ch).
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Richard A Krueger; Mary Anne Casey
ISBN: 9781483365244 1483365247
OCLC Number: 894727571
Notes: Spiralheftung.
Description: XX, 252 Seiten : Diagramme
Contents: PREFACEACKNOWLEDGEMENTS1. Overview of Focus Groups2. Planning The Focus Group Study3. Developing a Questioning Route4. Participants in a Focus Group5. Moderating Skills6. Analyzing Focus Group Results7. Reporting8. Focus Group Research9. Focus Group Interviewing with Young People10. International and Cross-Cultural Focus Group Interviewing11. Telephone and Internet Focus Group Interviewing12. Focus Group Interviewing Within the Organization13. Modifications of Focus Groups14. Answering Questions About the Quality of Focus Group Research
Responsibility: Richard A. Krueger ; Mary Anne Casey.

Abstract:

The bestselling 'how to' guide for doing focus groups, and what readers need to do to get an expected outcome.  Read more...

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"An excellent 'focused' book on focus groups - anyone who reads this book can pretty much kickstart their own focus group research." -- Aditya Simha, University of Wisconsin - Whitewater "Krueger and Read more...

 
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