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Document Type: | Book |
---|---|
All Authors / Contributors: |
Richard A Krueger; Mary Anne Casey |
ISBN: | 9781483365244 1483365247 |
OCLC Number: | 941193987 |
Description: | xvii, 252 s. ; 25 cm |
Contents: | PREFACEACKNOWLEDGEMENTS1. Overview of Focus Groups2. Planning The Focus Group Study3. Developing a Questioning Route4. Participants in a Focus Group5. Moderating Skills6. Analyzing Focus Group Results7. Reporting8. Focus Group Research9. Focus Group Interviewing with Young People10. International and Cross-Cultural Focus Group Interviewing11. Telephone and Internet Focus Group Interviewing12. Focus Group Interviewing Within the Organization13. Modifications of Focus Groups14. Answering Questions About the Quality of Focus Group Research |
Responsibility: | Richard A. Krueger, Mary Anne Casey. |
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"Krueger and Casey's book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research." -- Theresa Carilli, Purdue University Calumet "An excellent 'focused' book on focus groups - anyone who reads this book can pretty much kickstart their own focus group research." -- Aditya Simha, University of Wisconsin - Whitewater Read more...
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Related Subjects:(18)
- Focus groups.
- Social sciences -- Methodology.
- Methodology.
- Research.
- Focus Groups
- Interviews as Topic
- Manuals as Topic
- Methods
- Research
- Intervjuteknik -- Grupper.
- Entretiens focalisés.
- Méthodologie.
- Recherche.
- methodology.
- research (function)
- Fokusgrupper.
- Utvärderingsmetodik.
- Samhällsvetenskaplig forskning -- metodik.