Focus groups : a practical guide for applied research (Book, 2015) []
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Focus groups : a practical guide for applied research

Focus groups : a practical guide for applied research

Author: Richard A Krueger; Mary Anne Casey
Publisher: Thousand Oaks, Calif. : Sage Publications, ©2015.
Edition/Format:   Print book : English : 5. [updated] edView all editions and formats

The bestselling 'how to' guide for doing focus groups, and what readers need to do to get an expected outcome.


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Document Type: Book
All Authors / Contributors: Richard A Krueger; Mary Anne Casey
ISBN: 9781483365244 1483365247
OCLC Number: 941193987
Description: xvii, 252 s. ; 25 cm
Contents: PREFACEACKNOWLEDGEMENTS1. Overview of Focus Groups2. Planning The Focus Group Study3. Developing a Questioning Route4. Participants in a Focus Group5. Moderating Skills6. Analyzing Focus Group Results7. Reporting8. Focus Group Research9. Focus Group Interviewing with Young People10. International and Cross-Cultural Focus Group Interviewing11. Telephone and Internet Focus Group Interviewing12. Focus Group Interviewing Within the Organization13. Modifications of Focus Groups14. Answering Questions About the Quality of Focus Group Research
Responsibility: Richard A. Krueger, Mary Anne Casey.


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"Krueger and Casey's book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of Read more...

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