Focus groups as qualitative research (Book, 1988) [WorldCat.org]
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Focus groups as qualitative research

Author: David L Morgan, (Sociologist)
Publisher: Newbury Park, Calif. : Sage Publications, ©1988.
Series: Qualitative research methods, v. 16.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Focus Groups as Qualitative Research describes a variety of applications for focus groups in social science, pointing out its potential as a self-contained means of collecting data and as a supplement to other research methods, both qualitative and quantitative. The author compares the focus group to more common qualitative techniques - individual interviewing and participant observation - stressing the advantages  Read more...
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Additional Physical Format: Online version:
Morgan, David L.
Focus groups as qualitative research.
Newbury Park, Calif. : Sage Publications, ©1988
(OCoLC)654736411
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David L Morgan, (Sociologist)
ISBN: 0803932081 9780803932081 9780803932098 080393209X
OCLC Number: 17918192
Notes: "A Sage university paper"--Cover.
Description: 85 pages ; 23 cm.
Contents: Focus groups as a qualitative method --
The uses of focus groups --
Planning for focus groups --
Conducting and analyzing focus groups --
Additional possibilities.
Series Title: Qualitative research methods, v. 16.
Responsibility: David L. Morgan.
More information:

Abstract:

"Focus Groups as Qualitative Research describes a variety of applications for focus groups in social science, pointing out its potential as a self-contained means of collecting data and as a supplement to other research methods, both qualitative and quantitative. The author compares the focus group to more common qualitative techniques - individual interviewing and participant observation - stressing the advantages and weaknesses of each. He presents a thorough treatment of practical issues of planning and running a focus group and suggests ways research can be designed around the technique. The volume closes with a look at the potential contributions of focus groups to qualitative research and with an annotated list of suggested readings."--Publisher description.

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