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La fonction argumentative de la métaphore dans les discours spécialisés

Author: Fanny Domenec; Catherine Resche
Publisher: Bern : Peter Lang, 2018.
Series: Aspects linguistiques et culturels des discours spécialisés.
Edition/Format:   eBook : Document : FrenchView all editions and formats
Summary:
Les 8 contributions portent sur la fonction argumentative de la métaphore dans les discours spécialisés dans divers domaines (architecture, économie et finance, politique, nanotechnologies, publicité). Les langues représentées sont le français, le russe, l'anglais et l'allemand.
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Fanny Domenec; Catherine Resche
ISBN: 9783034332705 303433270X
OCLC Number: 1039888224
Description: 1 online resource : illustrations
Contents: Cover; Remerciements; Table des matières; Avant-propos (Catherine Resche / Fanny Domenec); La métaphore biologique dans la définition de l'urbanisme moderne : nouveaux paradigmes et stratégies argumentatives autour de l'espace de la ville (Micaela Rossi); La métaphore dans l'argumentation du Kremlin : la (dé- )légitimation des conflits (Valéry Kossov); Le pouvoir argumentatif de la métaphore dans le champ vexatoire: la mise en scène du monstre dans les discours propagandistes du XIXe siècle espagnol (Françoise Fournier) "To change metaphor in mid-air " : paradigme et persuasion dans le discours du gouverneur de la Banque d'Angleterre à Mansion House (Laurence Harris)La métaphore comme support argumentatif du débat économique sur les politiques d'austérité (2008-2015) (Catherine Resche); De " Riding the ship " à " A port of safety ": la métaphore comme argument de défense dans les lettres aux actionnaires des banques américaines (2007-2015) (Fanny Domenec); Les métaphores des nanotechnologies : genres discursifs et stratégies argumentatives (Marie-Hélène Fries) La métaphore verbale et l'image matérielle dans le discours publicitaire : étude contrastive de supports publicitaires allemands, anglais et français (Denis Jamet / Günter Schmale)Présentation des auteurs; Index des notions; Index des noms propres
Series Title: Aspects linguistiques et culturels des discours spécialisés.
Responsibility: Fanny Domenec, Catherine Resche (dir.).

Abstract:

Les 8 contributions portent sur la fonction argumentative de la metaphore dans les discours specialises dans divers domaines (architecture, economie et finance, politique, nanotechnologies,  Read more...

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