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Food advertising regulation and self-regulation : an international survey

Author: J J Boddewyn; Judith Carol Gottfried; International Advertising Association (1938- )
Publisher: New York : International Advertising Association, 1982.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Boddewyn, J. J. (Jean J.)
Food advertising regulation and self-regulation.
New York : International Advertising Association, 1982
(OCoLC)894186753
Document Type: Book
All Authors / Contributors: J J Boddewyn; Judith Carol Gottfried; International Advertising Association (1938- )
OCLC Number: 9213930
Notes: Report based on 82 responses from 37 countries.
Pages 39-58 include governmental regulations and industry self-regulations in various languages.
Description: 58 pages ; 28 cm
Responsibility: a report prepared for the IAA by J.J. Boddewyn ; with the research assistance of Judith Carol Gottfried.

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