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For God, country, and Coca-Cola : the definitive history of the great American soft drink and the company that makes it

Author: Mark Pendergrast
Publisher: New York : Basic Books, ©2000.
Edition/Format:   Print book : English : 2nd ed., rev. and expandedView all editions and formats
Summary:
The unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company, and of the colorful cast of hustlers,  Read more...
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Genre/Form: History
Document Type: Book
All Authors / Contributors: Mark Pendergrast
ISBN: 0465054684 9780465054688
OCLC Number: 43769894
Notes: "Contains the original secret formula and thirty management lessons new to this edition"--Cover.
Description: xiv, 621 pages ; 24 cm
Contents: In the beginning (1886-1899) --
Heretics and true believers (1900-1922) --
The golden age (1923-1949) --
Trouble in the promised land (1950-1979) --
The corporate era (1980-1999) --
Appendix 1. The sacred formula --
Appendix 2. Coca-Cola magic: thirty business lessons.
Responsibility: Mark Pendergrast.
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Abstract:

Now fully updated, the classic account of how a bottle of sweetened caramel-colored soda water became synonymous with American capitalism  Read more...

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"A ripping good story of more than a soft drink or a company, this book is about the whole of America. It may be the greatest American story ever." "Behind the glitz and fanfare, the bubbly brown Read more...

 
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