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For the win : how game thinking can revolutionize your business

Author: Kevin Werbach; Dan Hunter
Publisher: Philadelphia : Wharton Digital Press, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Take your business to the next level?for the winMillions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to  Read more...
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Genre/Form: Livres électroniques
Games
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Kevin Werbach; Dan Hunter
ISBN: 9781613630228 1613630220
OCLC Number: 863686434
Notes: Titre de l'écran-titre (visionné le 20 aout 2013).
TRAITEMENT SOMMAIRE.
Description: 1 online resource
Contents: Why can't business be fun? --
Getting into the game : an introduction to gamification --
Game thinking : learning to think like a game designer --
The gamification toolkit : game elements --
Game changer : six steps to gamification --
Epic fails : and how to avoid them --
Endgame : in conclusion.
Other Titles: How game thinking can revolutionize your business
Responsibility: Kevin Werbach, Dan Hunter.

Abstract:

Take your business to the next level?for the winMillions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche. In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game des.

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"Video games now have the dubious honour of having inspired their own management craze. Called 'gamification,' it aims to take principles from video games and apply them to serious tasks. The latest Read more...

 
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