Foreign direct investment and strategic alliances in Europe (Book, 2002) []
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Foreign direct investment and strategic alliances in Europe

Foreign direct investment and strategic alliances in Europe

Author: Hong Liu
Publisher: New York : Haworth Press, 2002.
Edition/Format:   Print book : EnglishView all editions and formats

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Document Type: Book
All Authors / Contributors: Hong Liu
ISBN: 0789016524 9780789016522 0789016532 9780789016539
OCLC Number: 314092958
Notes: Zugl. ersch. als: Journal of Euromarketing, Vol. 10, No. 1, 2001.
Description: 118 Seiten : Diagramme
Contents: Contents Introduction Toward a Contingency View of Market Entry Strategies: Contextual and Strategic Factors Foreign Direct Investment in Transition Economies: The Case of Coca-Cola in Russia American Software Firms in Europe: Acquire, Invest or Partner? International Strategic Alliances: The Impact of Behavioral Characteristics on Success Knowledge Transfer and Resource Sharing as Value Creation Mechanisms in Inbound Continental European Acquisitions Index Reference Notes Included
Responsibility: Hong Liu, Ed.


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