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Document Type: | Book |
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All Authors / Contributors: |
Hong Liu |
ISBN: | 0789016524 9780789016522 0789016532 9780789016539 |
OCLC Number: | 314092958 |
Notes: | Zugl. ersch. als: Journal of Euromarketing, Vol. 10, No. 1, 2001. |
Description: | 118 Seiten : Diagramme |
Contents: | Contents Introduction Toward a Contingency View of Market Entry Strategies: Contextual and Strategic Factors Foreign Direct Investment in Transition Economies: The Case of Coca-Cola in Russia American Software Firms in Europe: Acquire, Invest or Partner? International Strategic Alliances: The Impact of Behavioral Characteristics on Success Knowledge Transfer and Resource Sharing as Value Creation Mechanisms in Inbound Continental European Acquisitions Index Reference Notes Included |
Responsibility: | Hong Liu, Ed. |
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